I teach courses related to digital platforms, quantitative marketing, and data analytics.

Courses Taught

• MK927: Topics in Quantitative Marketing - PhD level introduction to research in quantitative marketing, digital platforms, and the social science of AI.
• BA830: Business Experimentation and Causal Methods - Introduction to the design and analysis of experiments for masters in business analytics students.

Teaching Resources

MK927: Topics in Quantitative Marketing - Course Slides

• Class 1: Introduction
• Class 2: Potential Outcomes and Advertising
• Class 3: Observational Studies and Ads
• Class 4: Demand Estimation
• Class 5: Modeling an Industry
• Class 6: Pricing
• Class 7: Platforms
• Class 8: Recommendation Systems
• Class 9: Experiments on Platforms
• Class 10: Big Tech, Policy and Society
• Class 11: AI - The Big Picture
• Class 12: AI in the Wild
• Class 13: AI as a Tool